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Hunter Library
Research Guides
Western Carolina University


Your guide to interdisciplinary resources in the field of business

Market & Competitive Analysis Resources

Market Share Reporter

Market Share Reporter (online)
This can’t be beat for major national products. Select the link above and click on 'view online.' Search this directory by keyword (basic or advanced search) or SIC code (advanced search.)

The Library Catalog has lots of material on market share.

Use Business Source Premier to locate articles about market share. The search “market share AND _______” will usually provide good results. For example:

  • market share AND running shoes
  • market share AND Asics
  • market share AND sporting goods industry