Research Guides: Business: Sales & Marketing

Market & Competitive Analysis Resources

SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Web-based mapping application enabling creation of professional-quality thematic maps and reports using demographic, business, and marketing data. Users are encouraged to create a personal account within Simply Map. Without an account, click the "Login as Guest" option.
Number of Simultaneous Users: 3
Data-Axle Reference Solutions This link opens in a new window
Reference and research tool providing instant, real-time access to accurate, in-depth information on 24 million U.S. businesses and 235 million U.S. residents. Data-Axle Reference Solutions makes it faster and easier to find new business opportunities, research executives and companies, find news articles, conduct job searches, research papers, locate addresses and phone numbers, conduct market research and much more.
Statista This link opens in a new window
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.

Market Share Reporter

Market Share Reporter (online)
This can’t be beat for major national products. Select the link above and click on 'view online.' Search this directory by keyword (basic or advanced search) or SIC code (advanced search.)

The Library Catalog has lots of material on market share.

Use Business Source Premier to locate articles about market share. The search “market share AND _______” will usually provide good results. For example:

market share AND running shoes
market share AND Asics
market share AND sporting goods industry

Market Share Reporter
This electronic reference book lists market share for major industries by NAICS and SIC codes; lists top brands as well.

Business Source Premier This link opens in a new window
Index with full-text articles from top-tier business, finance, and management journals. Includes academic journals, case studies, company profiles, conference proceedings, financial data, industry reports, investment research reports, market research reports, SWOT analyses, and trade journals.

Business

Market Research Reports

Market & Competitive Analysis Resources

Market Share Reporter

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