Explains the function and scope of a SWOT analysis, with tips for conducting one.
Finding Existing SWOT Analyses
Many websites make SWOT analyses available on the free internet, but additional high-quality SWOTs are available through WCU's subscriptions. Whichever sources you use, take a moment to cite them using one of the tools on the left side of this page.
Type the name of your company and SWOT into the main search bar. Try searching for SWOTs on the competition, too. For a precise search, type in DE "SWOT Analysis" and your company name or a relevant keyword.
From the main search page, click "Company Information" (at the top) and search for your company or its peers/competitors. Open the company's profile and click "SWOT Analyses" (on the left).
IBISWorld contains industry-level data and Company Benchmarking data, both of which have SWOT-relevant information. Try searching for your company and your industry for small and large-scale SWOT considerations.
Creating Your Own SWOT Analysis
Use the other tabs on this guide to mine for data on your company, industry, target markets, and country. These firms offer high-level insights on various issues and are worth looking into, as well.
