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Hunter Library
Research Guides
Western Carolina University

MBA 643: Integrative Strategic Management

Conducting a SWOT Analysis

Finding Existing SWOT Analyses

Many websites make SWOT analyses available on the free internet, but additional high-quality SWOTs are available through WCU's subscriptions. Whichever sources you use, take a moment to cite them using one of the tools on the left side of this page.

Creating Your Own SWOT Analysis

Use the other tabs on this guide to mine for data on your company, industry, target markets, and country. These firms offer high-level insights on various issues and are worth looking into, as well.