Tempted to turn to Wikipedia? Try Credo Reference first! It's a great resource for the type of background information you'd normally turn to Wikipedia for, only it's credible, so you can cite it on academic work.
The resources below offer a robust array of data, but they're not always the most beginner friendly platforms. If you find you need more demographic data than you can find through some of the other sources listed, feel free to reach out to me (acruse@wcu.edu), and I can walk you through how to make the most of these tools.
Use the databases below in conjunction with the information you find on the company's website to find information on:
IBISWorld is the best place to get an overview of your company's industry. This information will help you with the following:
The databases below will help you fill in the blanks in your research. Search for news and journal articles to find information on:
There's also a ton of great stats available through Statista. It's worth searching for your company to see what comes up. For some of you it may not be all that useful, but it will be a treasure trove for others. It doesn't hurt to try!
176 Central Drive
Cullowhee, NC 28723
Administration: 828-227-7485
Reference: 828-227-7465
Circulation: 828-227-7485
