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Hunter Library
Research Guides
Western Carolina University

Management 300: Intro to Management

Company Research

Use the databases below in conjunction with the information you find on the company's website to find information on:

  • Company Context
  • Structure
  • Organizational Charts
  • Goals
  • Competitors
  • Strategy
  • SWOT

Industry Research

IBISWorld is the best place to get an overview of your company's industry. This information will help you with the following:

  • PEST Analysis
  • SWOT
  • Company Benchmarks

News, Journal Articles, Etc.

The databases below will help you fill in the blanks in your research.  Search for news and journal articles to find information on:

  • Company History
  • Organizational Culture
  • Reputation & Ethics
  • Corporate Social Responsibility
  • Change Management Initiatives
  • Diversity 
  • COVID-19 Response

There's also a ton of great stats available through Statista.  It's worth searching for your company to see what comes up.  For some of you it may not be all that useful, but it will be a treasure trove for others.  It doesn't hurt to try!