Who are your consumers and what do they want?
Questions to ask as you consider your consumer:
- Is my target consumer local, regional, or global?
- Is my target consumer individuals or entities?
- What is the culture of my target consumer and how does that affect product expectations? Ex. Imperial vs. metric units
- Will my target consumer want many options or few options?
- What resources (and how much of them) will my target consumer have? Ex. Money, technological skills, education