Research Guides: MGT 404: Dr. Christine Kirkland: Markets and Mapping

Demographics/Market Research/Mapping

Statista
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.
Business Source Premier
Index with full-text articles from top-tier business, finance, and management journals. Includes academic journals, case studies, company profiles, conference proceedings, financial data, industry reports, investment research reports, market research reports, SWOT analyses, and trade journals.
ABI/INFORM Complete
Business research from journals, trade publications, market research reports, dissertations, and working papers.
Business Market Research Collection
The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from three sources: Hoover’s Company Profiles, OxResearch, and Snapshots Series.

SimplyAnalytics (formerly SimplyMap)
Web-based mapping application enabling creation of professional-quality thematic maps and reports using demographic, business, and marketing data. Users are encouraged to create a personal account within Simply Map. Without an account, click the "Login as Guest" option.

Number of Simultaneous Users: 3
Social Explorer
An online research tool designed to provide quick and easy access to current and historical census data and demographic information. The easy-to-use web interface lets users create maps and reports to better illustrate, analyze and understand demography and social change. In addition to being a comprehensive data resource, Social Explorer also offers features and tools to meet the needs of both demography experts and novices. From research libraries to classrooms to the front page of the New York Times, Social Explorer is helping people engage with society and science.

NC Chamber of Commerce Demographic and Business Mapping Tools
Simple and useful customizable demographic maps and business maps. Click Mapping then Business Maps and Reports to build a custom demographic map.
ESRI ArcGIS Online
ArcGIS Online is a cloud-based mapping platform that allows you to easily and
quickly make maps, collaborate, and share your maps with others. ArcGIS Online
is available for personal use through a free public account.

Statista
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.

Consumer Expenditure Survey
Information on the buying habits of American consumers from the Bureau of Labor Statistics; includes data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Pew Social and Demographic Trends
This project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis.
Pew Global Attitudes Project
Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lines to views about globalization, democratization, extremism and other important issues.
Pew Hispanic Center
Designed to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation. Areas reported on include: Demography,Economics,Education, Identity (attitudes), Immigration, Labor, Politics, and Remittances.