Research Guides: Management 404: Hillon: Home

Business Librarian

Email Me

Contact:

sksteiner@wcu.edu
828.227.3417
Hunter Library office 119

Subjects: Accounting, Business (All), Business Administration & Law, Computer Information Systems, Economics, Entrepreneurship, Finance, Gender and Sexuality Studies, Hospitality and Tourism Management, Human Resources, LGTBQIA+, Management, Marketing, Project Management, Sports Management, Women's Studies

Library Catalog This link opens in a new window
The classic version of the library catalog. Search the library’s collections to find books, e-books, journal titles, films, and more. Search your topic by keyword or subject--or search for specific items by author or title.

North Carolina History Research Guide
Visit for resources on Western North Carolina history.
Cherokee Studies
This guide hosts historical and present-day sources on the Eastern Band of Cherokee Indians.

Definitions and Background Information

Credo Reference This link opens in a new window
Encyclopedias, dictionaries, and other reference sources that provide authoritative information. Entries may be quick facts or in-depth articles. Useful for: background information, key concepts, historical context, and mining reference lists.

Market Research and Articles

RKMA Market Research Reports This link opens in a new window
Market research reports compiled from widely available data. Topics include business-to-business marketing, casinos, gaming and wagering, consumer behavior, consumer marketing, entertainment, media and advertising, health care, leisure, restaurants, retail, sports marketing, and travel and tourism.
Business Market Research Collection This link opens in a new window
The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from three sources: Hoover’s Company Profiles, OxResearch, and Snapshots Series.
Business Source Premier This link opens in a new window
Index with full-text articles from top-tier business, finance, and management journals. Includes academic journals, case studies, company profiles, conference proceedings, financial data, industry reports, investment research reports, market research reports, SWOT analyses, and trade journals.
ABI/INFORM Complete This link opens in a new window
Business research from journals, trade publications, market research reports, dissertations, and working papers.
Statista This link opens in a new window
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.

Company Information

Business Source Premier This link opens in a new window
Click Company Profiles toward the top left of the page to search those, exclusively.
Hoover's Company Records This link opens in a new window
Contains Hoovers/Dun & Bradstreet reports on over 40,000 companies, including company overview, industry information, leadership, and historical financials. Delivered via ProQuest search interface.
Mergent Online This link opens in a new window
Comprehensive company research, including financial statement data (current and historical), annual reports, company histories, subsidiaries, joint ventures, and more for publicly traded companies.

Industry Information

IBISWorld This link opens in a new window
IBISWorld is a comprehensive collection of over 700 detailed US industry and risk rating reports. Industry reports include industry analysis, outlook, products and markets, market segments, supply chain, major players, competitive landscape, operating conditions, key statistics, and more. Risk rating reports include an industry risk score, risk trend analysis, growth risk analysis, and sensitivity risk.

Competitive Analysis Information

Data-Axle Reference Solutions This link opens in a new window
Reference and research tool providing instant, real-time access to accurate, in-depth information on 24 million U.S. businesses and 235 million U.S. residents. Data-Axle Reference Solutions makes it faster and easier to find new business opportunities, research executives and companies, find news articles, conduct job searches, research papers, locate addresses and phone numbers, conduct market research and much more.

Demographic Information

SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Web-based mapping application enabling creation of professional-quality thematic maps and reports using demographic, business, and marketing data. Users are encouraged to create a personal account within Simply Map. Without an account, click the "Login as Guest" option.
Number of Simultaneous Users: 3

ESRI ArcGIS Online
ArcGIS Online is a cloud-based mapping platform that allows you to easily and
quickly make maps, collaborate, and share your maps with others. ArcGIS Online
is available for personal use through a free public account.
NC Chamber of Commerce Demographic and Business Mapping Tools
Simple and useful customizable demographic maps and business maps. Click Mapping then Business Maps and Reports to build a custom demographic map.

News Sources

Regional Business News This link opens in a new window
Collection of full-text newswires from around the world. Includes information about business, politics, economics, and international news.
US Newsstream (formerly ProQuest Newstand) This link opens in a new window
News content from many national and international newspapers, newswires and selected news magazines.

Census Data

AccessNC
A one-stop source for North Carolina economic data and site information.
North Carolina Department of Commerce
Resources for starting, growing, or locating a business in North Carolina. The Department of Commerce offers free consultation services including training and education, international trade and investment opportunities, research and analysis, site selection, and funding and incentives.