Research Guides: Business: Demographics & Consumer Behavior

NC Demographics

AccessNC
A one-stop source for North Carolina economic data and site information.
Rural Data Bank
North Carolina's leading source of information on rural people, communities and the rural economy. The goal of the data bank is to provide leaders and concerned citizens with the statistical information they need to bring about a more prosperous rural North Carolina.

Many trade and industry associations make data or research available for public use. Here are a few.

SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Web-based mapping application enabling creation of professional-quality thematic maps and reports using demographic, business, and marketing data. Users are encouraged to create a personal account within Simply Map. Without an account, click the "Login as Guest" option.
Number of Simultaneous Users: 3

State & County QuickFacts
State and county census information. View population, business, and geography information by state, city/town, or county.

Statista This link opens in a new window
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.

Consumer Expenditure Survey
Consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Pew Social and Demographic Trends
This project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis.
Pew Global Attitudes Project
Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lines to views about globalization, democratization, extremism and other important issues.
Pew Hispanic Center
Designed to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation. Areas reported on include: Demography,Economics,Education, Identity (attitudes), Immigration, Labor, Politics, and Remittances.
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