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Hunter Library
Research Guides
Western Carolina University

Company, Industry, & Market Analysis

A guide to conducting domestic and global research. Includes tools for SWOT and PEST analyses.

Company Research

Company Profiles: Many public and some private businesses have profile data in these collections. Check all four of the collections listed here to see if your company is included. Data on private companies is much more difficult to find.


Industry Research

North Carolina Specific

Additional Sources for Regulatory Information

If your business is not in North Carolina, visit the appropriate Secretary of State's website to find out which permits and licenses are necessary.

Supply Chain

To find supply chain data, check a company's website, first, to see what information they provide. For public companies, check 10K and 10Q statements filed with the SEC. You can also find industry-level supply chain information in IBISWorld.


10K sections likely to contain supply chain information:

  1. Item 1: Business, for information about the company's supply chain, including suppliers, manufacturing processes, and distribution methods.
  2. Item 1A: Risk Factors, for discussion of risks regarding supply chain, including dependence on specific suppliers.
  3. Item 7: Manager's Discussion and Analysis (MD&A), for insights on how supply chain issues are affecting the company's financial performance and operations.