Research Guides: Company, Industry, &amp; Market Analysis: Markets and Mapping

Demographics/Market Research/Mapping

North Carolina Economic Snapshot by County
A concise overview of many statistics relevant to various groups. Great for the basics.
NC Chamber of Commerce Demographic and Business Mapping Tools
Simple and useful customizable demographic maps and business maps. Click Mapping then Business Maps and Reports to build a custom demographic map.

SimplyAnalytics (formerly SimplyMap)
Web-based mapping application enabling creation of professional-quality thematic maps and reports using demographic, business, and marketing data. Users are encouraged to create a personal account within Simply Map. Without an account, click the "Login as Guest" option.

Number of Simultaneous Users: 3

NC Chamber of Commerce Demographic and Business Mapping Tools
Simple and useful customizable demographic maps and business maps. Click Mapping then Business Maps and Reports to build a custom demographic map.

Social Explorer
An online research tool designed to provide quick and easy access to current and historical census data and demographic information.

ESRI ArcGIS Online
Mapping platform that requires a free account. Dr. Hillon and Dr. Garrido-Lopez may provide you with access information, if you are in their courses.

Statista
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources. Use this to narrow in on how your audiences (North Carolinians, Millennials, women, etc.) are connecting with businesses, trends, or services.
IBISWorld
You may not have noticed our IBISWorld subscription includes state-level and county-level industry reports. Click PRODUCTS, then STATE INDUSTRY REPORTS.
Business Market Research Collection
The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from three sources: Hoover’s Company Profiles, OxResearch, and Snapshots Series.
Business Source Premier
Index with full-text articles from top-tier business, finance, and management journals. Includes academic journals, case studies, company profiles, conference proceedings, financial data, industry reports, investment research reports, market research reports, SWOT analyses, and trade journals.
ABI/INFORM Complete
Business research from journals, trade publications, market research reports, dissertations, and working papers.

RKMA Market Research Reports
Market research reports compiled from widely available data. Topics include business-to-business marketing, casinos, gaming and wagering, consumer behavior, consumer marketing, entertainment, media and advertising, health care, leisure, restaurants, retail, sports marketing, and travel and tourism.
Statista
Statista is a statistics portal that integrates data on media, business, finance, politics, and a wide variety of other areas of interest or markets on over 60,000 topics from 18,000 sources.

Consumer Expenditure Survey
Information on the buying habits of American consumers from the Bureau of Labor Statistics; includes data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Pew Social and Demographic Trends
This project studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis.
Pew Global Attitudes Project
Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lines to views about globalization, democratization, extremism and other important issues.
Pew Hispanic Center
Designed to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation. Areas reported on include: Demography,Economics,Education, Identity (attitudes), Immigration, Labor, Politics, and Remittances.