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Hunter Library
Research Guides
Western Carolina University

Create Infographics: Home

Use infographic checklists to follow best practices for data & design visualization. Interactive examples demonstrate effective and ineffective use of visualization principles.


"An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic." - Midori Nediger*


Need to create an infographic for a class or research project?    We’ve created this guide to help you in the process.  The content on these pages is divided into two categories:  data and design. 

  • Data includes any numbers, statistics, charts, or graphs that you want to use in your infographic.  It also includes any other factual information or explanations you plan to put on your infographic. 

  • Design focuses on aesthetics, that is, the look, feel, and flow of the infographic.

The checklist on this page is for you to use as you begin planning your infographic.  For examples of specific considerations for data and design, including examples of good infographics and bad infographics – just click on the buttons to the right. →


*Nediger, Midori. “What Is an Infographic? Examples, Templates, Design Tips.” Venngage. Last modified June 25, 2020.

Go to data and information considerations.
Go to visual and design considerations.

Infographics Checklist: Data & Information Considerations

Infographics Checklist

Data & Information Consideration

  I have identified my target audience (peers, professors, researchers, laypeople, etc.).
I have identified the main, significant data or information I want to use or represent.19
I have made sure that alike or related data is together.2
I have selected the appropriate chart, graph, or other visualization type that best represents the data I am using. 5 6 7
For charts, graphs, etc., I have reviewed recommendations for use of color in those elements.2
My data is arranged intuitively (for example, from largest to smallest). 1 5
I have made sure my data is scaled accurately on any chart, graph, etc., that I have used.1
For data given as percentages, I have made sure that any related percentages add up to 100%.6
I have made sure that charts, graphs, etc., have the appropriate labels, titles, annotations, and so forth.2
I have made sure to include a legend when appropriate (such as with line charts).  It is placed near the item it explains.5
Numerical chart axes start at zero and have tick marks or grid lines in consistent and logical intervals.5
I have not incorrectly resized or distorted data representations to emphasize/de-emphasize a relationship or point of view.4
I have fully cited the sources from which I obtained my information or data, or both.19

The superscript numbers in both checklists correspond to the numbered resources found on the "Information Sources" page of this guide. Click on the superscript number will take you directly to the source.

Infographics Checklist: Visual & Design Considerations

Infographics Checklist

Visual & Design Considerations

I have selected a theme and graphics that match my subject.20
I have organized my infographic in a logical way.9
I have minimized visual clutter and used plenty of white space.14
I have avoided creating an infographic that is excessively long.16
I have used 2-3 complementary fonts.13
I have used a curated color palette with 1-3 dominant colors and limited accent colors.10
I have used colors that have enough contrast to be easily read by the widest possible audience.15
I have avoided adding too much text.12
I have used graphics that match (for example, not mixing 2D and 3D elements).17
I have aligned my content consistently and spaced it evenly.11