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Western Carolina University

Create Infographics: Home


"An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic." - Midori Nediger*


Need to create an infographic for a class or research project?    We’ve created this guide to help you in the process.  The content on these pages is divided into two categories:  data and design. 

  • Data includes any numbers, statistics, charts, or graphs that you want to use in your infographic.  It also includes any other factual information or explanations you plan to put on your infographic. 

  • Design focuses on aesthetics, that is, the look, feel, and flow of the infographic.

The checklist on this page is for you to use as you begin planning your infographic.  For examples of specific considerations for data and design, including examples of good infographics and bad infographics – just click on the buttons to the right. →


*Nediger, Midori. “What Is an Infographic? Examples, Templates, Design Tips.” Venngage. Last modified June 25, 2020.

Go to data and information considerations.
Go to visual and design considerations.

Infographics Checklist

Infographics Checklist


Data & Information Considerations


  I have identified my target audience (peers, professors, researchers, laypeople, etc.).  
I have identified the main, significant data or information I want to use or represent. (#8 and #9)
I have made sure that alike or related data is together. ("Comparison" #6)
I have selected the appropriate chart, graph, or other visualization type that best represents the data I am using.

For charts, graphs, etc., I have reviewed recommendations for use of color in those elements.
My data is arranged intuitively (for example, from largest to smallest). (#9) ("Order data logically")

I have made sure my data is scaled accurately on any chart, graph, etc., that I have used. (#4)
; For data given as percentages, I have made sure that any related percentages add up to 100%.  (#8)
I have made sure that charts, graphs, etc., have the appropriate labels, titles, annotations, and so forth. (#18 & 19)
I have made sure to include a legend when appropriate (such as with line charts).  It is placed near the item it explains. ("Don't Forget Labels...")
Numerical chart axes start at zero and have tick marks or grid lines in consistent and logical intervals. ("Start chart axes...")
I have not incorrectly resized or distorted data representations to emphasize/de-emphasize a relationship or point of view.
I have fully cited the sources from which I obtained my information or data, or both.

Visual & Design Considerations


I have selected a theme and graphics that match my subject. (#10)
I have organized my infographic in a logical way.
I have minimized visual clutter and used plenty of white space.
I have avoided creating an infographic that is excessively long.
I have used 2-3 complementary fonts. ("DO: Pick a font palette & stick to it")
I have used a curated color palette with 1-3 dominant colors and limited accent colors.
I have used colors that have enough contrast to be easily read by the widest possible audience.
I have avoided adding too much text.
I have used graphics that match (for example, not mixing 2D and 3D elements). (#8)
I have aligned my content consistently and spaced it evenly.

Useful Resources

Data & Information

  • Chibana, Nayomi. “Bad Infographics: 11 Mistakes You Never Want to Make.” Visual Learning Center by Visme.
  • French, Katy. “25 Tips to Instantly Improve Your Data Visualization Design.” Column Five. Last modified December 12, 2018.
  • McArdle, Megan. “Ending the Infographic Plague.” The Atlantic. Last modified December 23, 2011.
  • McReady, Ryan. “5 Ways Writers Use Misleading Graphs To Manipulate You [INFOGRAPHIC].” Venngage. Last modified April 17, 2020.
  • Nediger, Midori. “How to Choose the Right Charts for Your Infographic.” Venngage. Last modified May 15, 2019.
  • Oetting, Jami. “Data Visualization 101: How to Choose the Right Chart or Graph for Your Data.”
  • Ribecca, Severino. “The Data Visualisation Catalogue.”
  • Sharma, Nishith. “7 Most Common Data Visualization Mistakes.” The Next Web. Last modified May 15, 2015.

Visual & Design

  • Chibana, Nayomi. “How to Select and Use the Right Icons for Your Infographics.” Visual Learning Center by Visme.
  • Chow, See Mei. “4 Steps to Choosing Good Color Combinations for Your Infographic.” Piktochart. Last modified September 20, 2019.
  • Chow, See Mei. “Should We Obsess Over Alignment?” Piktochart. Last modified February 23, 2015.
  • Lin. “Minimal yet Powerful: Improving the Text on Your Infographics.” Dear Content.
  • Mighty, Kate Taylor. “The Do’s and Don’ts of Infographic Typography.”
  • PrintMag. “Principles of Infographic Design: Creating Hierarchy.” PRINT. Last modified March 23, 2017.
  • Sanchez, Gonzalo. “Using Whitespace for Clean and Uncluttered Infographic Design.” Piktochart. Last modified September 9, 2015.
  • Smarty, Ann. “How to Create Accessible Infographics with Venngage.” Venngage. Last modified February 4, 2020.
  • Tomboc. “Guide to Infographic Size and Dimensions: A Cheat Sheet.” Simple Infographic Maker Tool by Easelly. Last modified May 31, 2019.


  • Balliett, Amy. “The Do’s And Don’ts Of Infographic Design.” Smashing Magazine, October 14, 2011.
  • Dengo, Sophia. “10 Dos and Don’ts for Creating Infographics.” Johns Hopkins Center for Government Excellence.
  • French, Katy. “How to Fix the 15 Most Common Infographic Design Mistakes.” Column Five. Last modified October 23, 2017.
  • Harrod, Thomas. “Research Guides: Infographics: Introduction to Infographics.”
  • Krum, Randy. Cool Infographics: Effective Communication with Data Visualization and Design. 1st edition.  Wiley, 2013.
  • Lankow, Jason, Josh Ritchie, and Ross Crooks. Infographics: The Power of Visual storytelling. Hoboken, NJ: Wiley, 2012.
  • McGuire, Sara. “What Is Data Visualization? (Definition, Examples, Best Practices).” Venngage. Last modified June 5, 2020.
  • Meirelles, Isabel. Design for Information : An Introduction to the Histories, Theories, and Best Practices behind Effective Information Visualizations. Beverly, MA: Rockport, 2013.
  • Vengage. “The Ultimate Infographic Design Guide - 13 Easy Design Tricks.”
  • Yau, Nathan. “The Do’s And Don’ts Of Infographic Design: Revisited.” Smashing Magazine, October 21, 2011.


  • Creative Bloq. “62 of the Best Infographics | Creative Bloq.”
  • Information Is Beautiful. “Showcase — Information Is Beautiful Awards.”
  • Mammoth Infographics. “The Top 10 Worst Infographics of All Time.”